Sid Lee developed Allbirds’ new brand platform, rooted in the belief that the best things in life are built by nature. The project explored a visual world that not only showcased the brand’s commitment to sustainable materials but also celebrated the beauty and magic found in the natural elements themselves. This platform was brought to life with the launch of the Tree Glider, a product that exemplifies eco-conscious design. The campaign emphasized the harmony between nature-driven innovation and aesthetic elegance, illustrating how sustainable products can embody both functionality and wonder. Through this execution, Allbirds reinforced its ethos of blending the natural world with cutting-edge design to create truly remarkable experiences.

Role \ Design Director
Agency \ Sid Lee