Annies’s looks to the past while hopping forward.

Annie’s Homegrown

Founded in 1986 out of the back of an old pickup, Annie's Homegrown is dedicated to making delicious, organic, and natural foods that are both wholesome and environmentally friendly.

Hornall Anderson crafted a brand evolution and packaging system for Annie’s that brought cohesion to their diverse product range. By integrating cheerful, organic elements with a refreshed design, we honored Annie’s roots while streamlining its visual identity. This evolution ensured a unified brand presence that resonates with both longtime fans and new customers.

Role \ Design Lead
Agency \ Hornall Anderson

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