Partnering with Maxwell Churchill, we helped build the brand from the ground up. With little capital at their founding, we worked closely to create a scrappy and easy-to-use brand. The creative embodies the rugged spirit and unfiltered charm of craft brewing. We embraced a bold, edgy aesthetic that reflects the brewery's adventurous character.

The simple creative approach ensures Gruff Brewing Co. not only grabs attention but also conveys a story of bold flavors and authentic craftsmanship, resonating with a community that values originality and grit.

Role \ Design Director
Agency \ Freelance