Gruff—Durn good beer. Even durner good people.
Through blood, sweat, tears, and a few beers, Gruff Brewing Co. was born—built on passion, craftsmanship, and a love for great brews. Quickly becoming a community favorite, Gruff creates beers that celebrate the joy and simplicity of brewing, bringing people together one pint at a time.
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Partnering with Maxwell Churchill, we helped build the brand from the ground up. With little capital at their founding, we worked closely to create a scrappy and easy-to-use brand. The creative embodies the rugged spirit and unfiltered charm of craft brewing. We embraced a bold, edgy aesthetic that reflects the brewery's adventurous character.
The simple creative approach ensures Gruff Brewing Co. not only grabs attention but also conveys a story of bold flavors and authentic craftsmanship, resonating with a community that values originality and grit.
Role \ Design Director
Agency \ Freelance
