As the creative partner for FILA's brand evolution and the Bellissimo campaign, Sid Lee unified global markets under a single vision, celebrating FILA's iconic Italian roots. We crafted a brand identity that embodies FILA's unique blend of grit and grace, highlighting its rich heritage while resonating with contemporary audiences worldwide. This collaboration ensured a cohesive, powerful expression of FILA's enduring legacy and dynamic personality.

Role \ Design Director
Agency \ Sid Lee